Kiplinger Seminar Series: "Business Reporting"
A no-cost all-day seminar for journalists organized in collaboration with The Wharton School of the University of Pennsylvania and The Federal Reserve Bank of San Francisco
Underwritten by a grant from the Kiplinger Foundation
The University of Pennsylvania's Wharton School, one of the world's top business schools, joined with the Federal Reserve Bank of San Francisco and the NPF to offer a special one-day seminar on business reporting in downtown San Francisco, March 28, 2005.
There was a high demand for admittance to this program, but the NPF was only able to accept 35 journalists. They are listed at the bottom of the page.
The seminar was held at Wharton West and at the nearby Federal Reserve Bank of San Francisco, and included a tour of the vault. The seminar including the following presentations:
* Understanding Financial Statements -- John R. Percival, Ph.D., adjunct professor of finance and specialist in executive education, the Wharton School of the University of Pennsylvania.
* Revenue Sharing: The New Way of Sports Business -- Charles Grantham, former executive director, the National Basketball Players Association; Senior Fellow, Wharton Sports Business Initiative.
* Understanding Economic Indicators -- Gary Zimmerman, Economist, Federal Reserve Bank of San Francisco. You can find Gary Zimmerman's PowerPoint presentation at the bottom of this page.
What the Journalists said about the Seminar:
“John Percival's presentation was excellent: detailed, comprehensive, and engaging. Entertaining, too.” –Ben Pimentel, San Francisco Chronicle
“I'll never cover an earnings report in the same way again.” –Rachel Konrad, The Associated Press
“Excellent. Informative. Useful.” –Ron Russell, San Francisco Weekly
“This was one of the best such presentations I've ever been to…. This was really top notch. Lots of useful information.” –Peter Jon Shuler, KQED-FM
“Explanations of cash flow and how to find a story in numbers were especially helpful.” –Rick Jurgens, Contra Costa Times
“Enjoyed the day and found it very informative. Thank you!” –Chris Nuttall, Financial Times
PARTICIPANTS
