LA Business Reporting Seminar: A no-cost seminar for journalists, Nov. 21, 2005, in collaboration with: The Federal Reserve Bank of San Francisco and
The Wharton School of the University of Pennsylvania
Final Report
The University of Pennsylvania's Wharton School, one of the world's top business schools, joined with the Federal Reserve Bank of San Francisco and the NPF to offer a special one-day seminar on business reporting in downtown Los Angeles, Nov. 21, 2005.
Like all NPF programs, this one was offered at no cost and was designed with plenty of time for questions and answers with everything on-the-record. Much of the day emphasized understanding financial statements.
Forty-four journalists attended the program, which was held at The Federal Reserve Bank of San Francisco Los Angeles Branch, 950 South Grand, Los Angeles, Calif. 90015. Sessions included:
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Understanding Economic Indicators – Gary Zimmerman, Economist, Federal Reserve Bank of San Francisco.
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Understanding Financial Statements – John R. Percival, Ph.D., adjunct professor of finance and specialist in executive education, the Wharton School of the University of Pennsylvania.
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A Tour at the Federal Reserve Bank.
What journalists said about the seminar:
“The speakers were helpful and engaging and answered as many questions as we had. I was also a good chance to meet Fed staff and become acquainted with how the Fed works” – Laura Mandaro, Investor's Business Daily. 
